Items where Subject is "N000 Business and Management > N500 Marketing > N590 Marketing not elsewhere classified"
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Chapter in book
Means, Jason and NAURIGHT, JOHN (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433
Contribution to conference proceedings in the public domain
Shukla, Paurav and Akbulut, Emel (2007) Measuring the effects of perceived sacrifice, quality, value, and satisfaction on behavioural intentions in service environment In: AM2007, 03 - 06 Jul 2007, Surrey, UK. (Unpublished)