Items where Subject is "N000 Business and Management > N500 Marketing > N590 Marketing not elsewhere classified"

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Number of items at this level: 11.


Bakiewicz, J., Leask, A., Barron, P. and Rakić, Tijana (2015) Exploring film-induced tourism: implications for on-site heritage interpretation In: Kozak, M. and Kozak, N., eds. Destination marketing: an international perspective. Routledge Advances in Tourism . Routledge, Abingdon, UK, pp. 97-108. ISBN 1138855898

Boulocher-Passet, Veronique and Ruaud, Sabine (2017) Analyse de marché: de la définition au diagnostic Magnard-Vuibert, Paris. ISBN 9782311013795


Gilani, Hasan and Jamshed, Shabana (2015) An exploratory study on the impact of recruitment process outsourcing on corporate brand of an organisation Strategic Outsourcing, 9 (3). pp. 303-323. ISSN 1753-8297


Kostopoulos, Giannis, Gounaris, Spiros and Rizomyliotis, Ioannis (2014) How to reduce the negative impact of customer non-compliance: an empirical study Journal of Strategic Marketing, 22 (6). pp. 513-529. ISSN 0965-254X

Kostopoulos, Giannis, Rizomyliotis, Ioannis and Konstantoulaki, Kleopatra (2015) Determinants of Physicians' Purchase Intention for Innovative Services. Integrating Professional Characteristics with Technology Acceptance Model and Theory of Planned Behaviour International Journal of Innovation Management, 19 (2). pp. 1-25. ISSN 1363-9196


Means, Jason and Nauright, John (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433


Rizomyliotis, Ioannis, Kostopoulos, Giannis and Konstantoulaki, Kleopatra (2012) Antecedents of doctors' purchase intention for innovative professional services: differences between commercial and educational services International Journal of Management Cases, 14 (2). pp. 110-117. ISSN 1741-6264

Rizomyliotis, Ioannis, Kostopoulos, Giannis and Konstantoulaki, Kleopatra (2012) Antecedents of online professional services' perceived usefulness: An empirical research International Journal of Management Cases, 14 (4). pp. 73-81. ISSN 1741-6264

Ruaud, Sabine and Boulocher-Passet, Veronique (2017) Laiterie Les Fayes: un rajeunissement de marque pour relancer la croissance et survivre? In: 2017 Proceedings of the North American Case Research Association, Sheraton Chicago O'Hare, Chicago, Illinois, 19–21 October, 2017.

Ruaud, Sabine, Boulocher-Passet, Veronique and Kamin, Ronald (2017) PAP: quel(s) relais de croissance pour La Gentle Factory et le groupe HappyChic sur le créneau de l’éco-conception? In: Conference Proceedings of the North American Case Research Association 58th Annual Conference, Harrah’s Hotel and Casino, Las Vegas NV, USA, 6-8 October, 2016.


Shukla, Paurav and Akbulut, Emel (2007) Measuring the effects of perceived sacrifice, quality, value, and satisfaction on behavioural intentions in service environment In: AM2007, 03 - 06 Jul 2007, Surrey, UK. (Unpublished)

This list was generated on Thu Apr 26 02:58:20 2018 BST.