Items where Subject is "N000 Business and Management > N500 Marketing > N590 Marketing not elsewhere classified"
Group by: Creators | Item Type
Number of items at this level: 2.
Means, Jason and NAURIGHT, JOHN (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433
Shukla, Paurav and Akbulut, Emel (2007) Measuring the effects of perceived sacrifice, quality, value, and satisfaction on behavioural intentions in service environment In: AM2007, 03 - 06 Jul 2007, Surrey, UK. (Unpublished)