Items where Subject is "N000 Business and Management > N500 Marketing > N560 Promotion and Advertising"
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Chapter in book
Shukla, Paurav (2006) BA's new Club World: fighting the niche carriers In: Sahay, B.S., Stough, R. and Sardana, G., eds. Cases In Management. Allied Publishers Pvt Ltd, New Delhi. ISBN 8177649582
Shukla, Paurav, Sharma, Sangeeta and Singh, Raghuvir (2010) Sales Promotions in India In: Fam, Kim-Shyan, Jozsa, Laszlo, Richard, James E. and Chai, Joe Choon Yean, eds. Sales Promotion Techniques: Best Practice from Asia and Europe. Asia Business Research Corporation Limited, Wellington, New Zealand, pp. 127-144. ISBN 978-0-473-17779-9
Contribution to conference proceedings in the public domain
Shukla, Paurav (2005) Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement In: international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management, 12 - 13 Jan 2005, Ahmedabad, India. (Unpublished)
Shukla, Paurav, Ruggeri, Stefania, Perks, Keith, Ioannou, Marinos and Upchurch, Valeria (2009) Consumer choice process for impulsive experiential goods: The case of DVD rental market In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.
Shukla, Paurav, Shukla, Ekta and Sharma, Sangeeta (2009) Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents In: Asia-Pacific Advances in Consumer Research, 2-5 Jan 2009, Hyderabad, India.
Shukla, Paurav, Hogan, Stephen and Chang, Ina (2008) Branding in international markets: Martas Precision Slides In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)
Popma, Wybe (2014) The Timing of New-Product Announcements in the Cinematic Film Industry - Relating Pre-Launch Consumer Behaviour to the Financial Success of Movies Marketing from Information to Decision, 2014 (7). pp. 212-218. ISSN 2067-0338
Shukla, Paurav (2007) Television advertising and senior market: perceptions and reality AIMS International Journal of Management, 1 (1). pp. 23-37.