Items where Subject is "N000 Business and Management > N500 Marketing > N560 Promotion and Advertising"

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Number of items at this level: 12.


Konstantopoulou, Anastasia, Rizomyliotis, Ioannis, Konstantoulaki, Kleopatra and Badahdah, Raghad (2018) Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM International Journal of Organizational Analysis. ISSN 1934-8835


Popma, Wybe (2014) The Timing of New-Product Announcements in the Cinematic Film Industry - Relating Pre-Launch Consumer Behaviour to the Financial Success of Movies Marketing from Information to Decision, 2014 (7). pp. 212-218. ISSN 2067-0338


Rizomyliotis, Ioannis, Konstantoulaki, Kleopatra and Kostopoulos, Giannis (2017) Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times Palgrave Macmillan, UK. ISBN 9783319587820

Rizomyliotis, Ioannis, Konstantoulaki, Kleopatra and Kostopoulos, Ioannis (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement Australasian Marketing Journal. ISSN 1441-3582


Shukla, Paurav (2006) BA's new Club World: fighting the niche carriers In: Sahay, B.S., Stough, R. and Sardana, G., eds. Cases In Management. Allied Publishers Pvt Ltd, New Delhi. ISBN 8177649582

Shukla, Paurav (2005) Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement In: international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management, 12 - 13 Jan 2005, Ahmedabad, India. (Unpublished)

Shukla, Paurav (2007) Television advertising and senior market: perceptions and reality AIMS International Journal of Management, 1 (1). pp. 23-37.

Shukla, Paurav, Ruggeri, Stefania, Perks, Keith, Ioannou, Marinos and Upchurch, Valeria (2009) Consumer choice process for impulsive experiential goods: The case of DVD rental market In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.

Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.

Shukla, Paurav, Sharma, Sangeeta and Singh, Raghuvir (2010) Sales Promotions in India In: Fam, Kim-Shyan, Jozsa, Laszlo, Richard, James E. and Chai, Joe Choon Yean, eds. Sales Promotion Techniques: Best Practice from Asia and Europe. Asia Business Research Corporation Limited, Wellington, New Zealand, pp. 127-144. ISBN 978-0-473-17779-9

Shukla, Paurav, Shukla, Ekta and Sharma, Sangeeta (2009) Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents In: Asia-Pacific Advances in Consumer Research, 2-5 Jan 2009, Hyderabad, India.

Shukla, Paurav, Hogan, Stephen and Chang, Ina (2008) Branding in international markets: Martas Precision Slides In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)

This list was generated on Sun Jun 24 15:19:51 2018 BST.