Items where Subject is "N000 Business and Management > N500 Marketing > N550 International Marketing"

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Number of items at this level: 21.

Chapter in book

Bakiewicz, J., Leask, A., Barron, P. and Rakić, Tijana (2015) Exploring film-induced tourism: implications for on-site heritage interpretation In: Kozak, M. and Kozak, N., eds. Destination marketing: an international perspective. Routledge Advances in Tourism . Routledge, Abingdon, UK, pp. 97-108. ISBN 1138855898

Means, Jason and Nauright, John (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433

Contribution to conference proceedings in the public domain

Boulocher-Passet, Veronique and Ruaud, Sabine (2017) Merci Handy: le développement international d’une start-up sur le marché des cosmétiques In: 2017 Proceedings of the North American Case Research Association, Sheraton Chicago O'Hare, Chicago, Illinois, 19–21 Oct, 2017.

Chattalas, Michael and Shukla, Paurav (2011) Impact of luxury value perceptions on luxury consumption: a cross-national comparison In: 40th European Marketing Academy Conference, University of Ljubljana, Slovenia, 24-27 May, 2011.

Perks, Keith (2006) Influences on international market entry method decisions by European entrepreneurs In: Entrepreneurship Global Conference 2006, 17 - 18 Oct 2006, Selangor, Malaysia. (Unpublished)

Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams. Findings of new ventures in Germany and the UK In: the Symposium on Personality at Work, 20 - 22 May 2005, Lueneberg, Germany. (Unpublished)

Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams: findings of new ventures in Germany and the UK In: AIBE 2005, 16 - 19 Oct 2005, Las Vegas, USA. (Unpublished)

Perks, Keith and Hughes, Mathew (2006) International Marketing Decision-Making of Entrepreneurs: Preliminary Findings from British and German Medium-Sized Firms In: The 35th EMAC Conference, 23 - 26 May 2006, Athens, Greece. (Unpublished)

Perks, Keith and Hughes, Mathew (2006) International entrepreneurship and internationalization decisions: Theory, propositions, and case evidence In: 2006 Academy of Management Annual Meeting, 11 - 16 Aug 2006, Atlanta, USA. (Unpublished)

Shukla, Paurav (2006) Pitfalls of traditional marketing In: International conference on Marketing in The Age of Convergence, 07 - 08 Jan 2006, Kozikode, India.. (Unpublished)

Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.

Shukla, Paurav, Shukla, Ekta and Sharma, Sangeeta (2009) Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents In: Asia-Pacific Advances in Consumer Research, 2-5 Jan 2009, Hyderabad, India.

Shukla, Paurav, Hogan, Stephen and Chang, Ina (2008) Branding in international markets: Martas Precision Slides In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)

Journal article

Gilani, Hasan and Jamshed, Shabana (2015) An exploratory study on the impact of recruitment process outsourcing on corporate brand of an organisation Strategic Outsourcing, 9 (3). pp. 303-323. ISSN 1753-8297

Perks, Keith and Hughes, Mathew (2008) Entrepreneurial decision-making in internationalization: propositions from mid-size firms International Business Review, 17 (3). pp. 310-330. ISSN 0969-5931

Shukla, Paurav (2011) Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison Journal of World Business, 46 (2). pp. 242-252. ISSN 1090-9516

Shukla, Paurav (2010) Status consumption in cross-national context: socio-psychological, brand and situational antecedents International Marketing Review, 27 (1). pp. 108-129. ISSN 0265-1335

Shukla, Paurav (2012) The influence of value perceptions on luxury purchase intentions in developed and emerging markets International Marketing Review, 29 (6). ISSN 0265-1335

Shukla, Paurav and Perks, Keith (2008) An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy International Journal of Entrepreneurship and Small Business, 6 (2). pp. 192-211. ISSN 1741-8054

Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national contexts Journal of Business Research, 65 (10). pp. 1417-1424. ISSN 0148-2963

Report (for external body)

Farrer, Joan and Watkins, Philippa (2008) China - marketing hand spun yarns from Tibet [Report (for external body)] (Unpublished)

This list was generated on Fri Jun 22 20:09:03 2018 BST.