Items where Subject is "N000 Business and Management > N500 Marketing > N550 International Marketing"

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Number of items at this level: 18.

Chapter in book

Means, Jason and NAURIGHT, JOHN (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433

Contribution to conference proceedings in the public domain

Chattalas, Michael and Shukla, Paurav (2011) Impact of luxury value perceptions on luxury consumption: a cross-national comparison In: 40th European Marketing Academy Conference, University of Ljubljana, Slovenia, 24-27 May, 2011.

Perks, Keith (2006) Influences on international market entry method decisions by European entrepreneurs In: Entrepreneurship Global Conference 2006, 17 - 18 Oct 2006, Selangor, Malaysia. (Unpublished)

Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams. Findings of new ventures in Germany and the UK In: the Symposium on Personality at Work, 20 - 22 May 2005, Lueneberg, Germany. (Unpublished)

Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams: findings of new ventures in Germany and the UK In: AIBE 2005, 16 - 19 Oct 2005, Las Vegas, USA. (Unpublished)

Perks, Keith and Hughes, Mathew (2006) International Marketing Decision-Making of Entrepreneurs: Preliminary Findings from British and German Medium-Sized Firms In: The 35th EMAC Conference, 23 - 26 May 2006, Athens, Greece. (Unpublished)

Perks, Keith and Hughes, Mathew (2006) International entrepreneurship and internationalization decisions: Theory, propositions, and case evidence In: 2006 Academy of Management Annual Meeting, 11 - 16 Aug 2006, Atlanta, USA. (Unpublished)

Shukla, Paurav (2006) Pitfalls of traditional marketing In: International conference on Marketing in The Age of Convergence, 07 - 08 Jan 2006, Kozikode, India.. (Unpublished)

Shukla, Paurav, Hogan, Steve and Chang, Ina (2008) Branding in international markets: Martas Precision Slides In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)

Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.

Shukla, Paurav, Shukla, Ekta and Sharma, Sangeeta (2009) Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents In: Asia-Pacific Advances in Consumer Research, 2-5 Jan 2009, Hyderabad, India.

Journal article

Perks, Keith and Hughes, Mathew (2008) Entrepreneurial decision-making in internationalization: propositions from mid-size firms International Business Review, 17 (3). pp. 310-330. ISSN 0969-5931

Shukla, Paurav (2011) Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison Journal of World Business, 46 (2). pp. 242-252. ISSN 1090-9516

Shukla, Paurav (2010) Status consumption in cross-national context: socio-psychological, brand and situational antecedents International Marketing Review, 27 (1). pp. 108-129. ISSN 0265-1335

Shukla, Paurav (2012) The influence of value perceptions on luxury purchase intentions in developed and emerging markets International Marketing Review, 29 (6). ISSN 0265-1335

Shukla, Paurav and Perks, Keith (2008) An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy International Journal of Entrepreneurship and Small Business, 6 (2). pp. 192-211. ISSN 1741-8054

Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national contexts Journal of Business Research, 65 (10). pp. 1417-1424. ISSN 0148-2963

Report (for external body)

Farrer, Joan and Watkins, Philippa (2008) China - marketing hand spun yarns from Tibet [Report (for external body)] (Unpublished)

This list was generated on Sat Oct 25 06:36:36 2014 BST.