Items where Subject is "N000 Business and Management > N500 Marketing > N540 Retail Marketing"

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Number of items at this level: 26.

Chapter in book

Dennis, C., King, T., MITCHELL, RICHARD, ELLS, HARVEY, DUTTON, CHRISTOPHER and Pielichaty, H. (2013) Shopping at the London Games In: Girginov , V., ed. Handbook of the London 2012 Olympic and Paralympic Games: volume two: celebrating the Games. Routledge, Abingdon, UK, pp. 123-140. ISBN 9780415671927

Farrer, Joan (2011) Remediation: discussing fashion textiles sustainability In: Gwilt, Alison and Rissanen, Timor, eds. Shaping sustainable fashion: changing the way we make and use clothes. Earthscan, London, UK, pp. 19-35. ISBN 9781849712415

Hogan, Stephen (2006) Do toy companies really care about children? Evaluating the ethics of the toy industry In: Gunning, Jennifer and Holm, Soren, eds. Ethics, Law and Society - Volume 2. Ashgate, Aldershot, UK, pp. 245-261. ISBN 9780754648819

Hogan, Stephen (2007) Toy Stories, Horror Stories and Fairy Tales In: Gunning, Jennifer and Holm, Soren, eds. Ethics, Law and Society - Volume 3. Ashgate, Aldershot, UK, pp. 251-255. ISBN 9780754671800

JONES, ADAM and WOOLLEY, JANET (2013) Global events and local conflicts: who owns the streets of London? In: Merkel, U., ed. Power, politics and international events: socio-cultural analyses of festivals and spectacles. Routledge Advances in Event Research Series . Routledge, Abingdon, pp. 105-125. ISBN 9780415624466

LUSCOMBE, JAYNE (2013) World Expos and global power relations In: Merkel, U., ed. Power, politics and international events: socio-cultural analyses of festivals and spectacles. Routledge Advances in Event Research Series . Routledge, Abingdon, pp. 67-84. ISBN 9780415624466

Shukla, Paurav and Chen, Cheng-Ting (2008) Buying behaviour in Consumer to Consumer (C2C) Online Auction Commerce In: Veloutsou, Cleopatra and Papadopoulos, Nicolas, eds. Marketing in Dynamic Environments: Contemporary Research Advances. Atiner, pp. 207-220. ISBN 9789606672309

Contribution to conference proceedings in the public domain

Shukla, P., Perks, K. and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)

Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK In: AM2006, 03 - 06 Jul 2006, London, UK. (Unpublished)

Shukla, Paurav and Kuang-Wei, Chen (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers In: 34th EMAC Annual Conference 2005, 24 - 27 May 2005, Milan, Italy. (Unpublished)

Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India.

Journal article

Chambers, C., ELLS, HARVEY and Yeomans, M.R. (2013) Can the satiating power of a high energy beverage be improved by manipulating sensory characteristics and label information? Food Quality and Preference, 28 (1). pp. 271-278. ISSN 0950-3293

Chambers, L., ELLS, HARVEY and Yeomans, M.R. (2012) Satiety expectations in a real-world setting Appetite, 59 (2). p. 622. ISSN 0195-6663

DUTTON, CHRISTOPHER, ELLS, HARVEY and Jicinsky, Filip (2008) Knowledge Transfer Partnerships: the Seafood Restaurant, Padstow LINK, 22. pp. 17-18.

Ells, H. (2007) Decisions, decisions... First Move Retail. pp. 14-15.

GILANI, HASAN and Waqar, Uzma (2013) An exploratory study on the impact of organizational learning on corporate branding Knowledge Management: An International Journal, 12 (3). pp. 47-66. ISSN 2327-9249

GILANI, HASAN (2011) Exploring the determinants of retail corporate branding Journal of Marketing at Retail, 1 (1). pp. 30-42. ISSN 2164-0815

Hogan, Stephen (2007) Creating parental trust in the children's toy market Young Consumers: Insight and Ideas for Responsible Marketers, 8 (3). pp. 163-171. ISSN 1747-3616

Hogan, Stephen (2007) Toy stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility Young Consumers: Insight and Ideas for Responsible Marketers, 8 (2). pp. 94-100. ISSN 17473616

Mitchell, Richard, Hutchinson, K. and Bishop, S. (2012) Interpretation of the retail brand: an SME perspective International Journal of Retail and Distribution Management, 40 (2). pp. 157-175. ISSN 0959-0552

SHUKLA, PAURAV and Banerjee, Madhumita (2011) Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences Asia Pacific Advances in Consumer Research, 9.

Shukla, Paurav (2009) Impact of contextual factors, brand loyalty and brand switching on purchase decisions Journal of Consumer Marketing, 26 (5). pp. 348-357. ISSN 0736-3761

Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national contexts Journal of Business Research, 65 (10). pp. 1417-1424. ISSN 0148-2963

Smit, W., Luyendijk, V.S. and Popma, W.T. (2004) Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers European Retail Digest, 41. pp. 1-10. ISSN 1352-9633

WHITWORTH, LESLEY (2013) Selling the University of Brighton Design Archives to retail historians Business Archives: Sources and History, 106. pp. 31-48. ISSN 0007-6538

Thesis

Hardie, Kirsten (2014) Fictitious people as food brand icons: their role and visual representation in comtemporary international food packaging Doctoral thesis, University of Brighton.

This list was generated on Thu Dec 18 20:14:36 2014 GMT.