Items where Subject is "N000 Business and Management > N500 Marketing > N540 Retail Marketing"
Group by: Creators | Item Type
Number of items at this level: 16.
Chapter in book
Farrer, Joan (2011) Remediation: discussing fashion textiles sustainability In: Gwilt, Alison and Rissanen, Timor, eds. Shaping sustainable fashion: changing the way we make and use clothes. Earthscan, London, UK, pp. 19-35. ISBN 9781849712415
Hogan, Stephen (2006) Do toy companies really care about children? Evaluating the ethics of the toy industry In: Gunning, Jennifer and Holm, Soren, eds. Ethics, Law and Society - Volume 2. Ashgate, Aldershot, UK, pp. 245-261. ISBN 9780754648819
Hogan, Stephen (2007) Toy Stories, Horror Stories and Fairy Tales In: Gunning, Jennifer and Holm, Soren, eds. Ethics, Law and Society - Volume 3. Ashgate, Aldershot, UK, pp. 251-255. ISBN 9780754671800
Shukla, Paurav and Chen, Cheng-Ting (2008) Buying behaviour in Consumer to Consumer (C2C) Online Auction Commerce In: Veloutsou, Cleopatra and Papadopoulos, Nicolas, eds. Marketing in Dynamic Environments: Contemporary Research Advances. Atiner, pp. 207-220. ISBN 9789606672309
Contribution to conference proceedings in the public domain
Shukla, P., Perks, K. and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)
Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK In: AM2006, 03 - 06 Jul 2006, London, UK. (Unpublished)
Shukla, Paurav and Kuang-Wei, Chen (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers In: 34th EMAC Annual Conference 2005, 24 - 27 May 2005, Milan, Italy. (Unpublished)
Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India. (Unpublished)
Ells, H. (2007) Decisions, decisions... First Move Retail . pp. 14-15.
Hogan, Stephen (2007) Creating parental trust in the children's toy market Young Consumers: Insight and Ideas for Responsible Marketers, 8 (3). pp. 163-171. ISSN 1747-3616
Hogan, Stephen (2007) Toy stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility Young Consumers: Insight and Ideas for Responsible Marketers, 8 (2). pp. 94-100. ISSN 17473616
Mitchell, Richard, Hutchinson, K. and Bishop, S. (2012) Interpretation of the retail brand: an SME perspective International Journal of Retail and Distribution Management, 40 (2). pp. 157-175. ISSN 0959-0552
Shukla, Paurav (2009) Impact of contextual factors, brand loyalty and brand switching on purchase decisions Journal of Consumer Marketing, 26 (5). pp. 348-357. ISSN 0736-3761
SHUKLA, PAURAV (2011) Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences Asia Pacific Advances in Consumer Research, 9 .
Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national context Journal of Business Research . ISSN 0148-2963 (In Press)
Smit, W., Luyendijk, V.S. and Popma, W.T. (2004) Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers European Retail Digest (41). pp. 1-10. ISSN 1352-9633