Items where Subject is "N000 Business and Management > N500 Marketing > N530 Electronic Commerce"

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Number of items at this level: 6.

Chapter in book

Shukla, Paurav and Chen, Cheng-Ting (2008) Buying behaviour in Consumer to Consumer (C2C) Online Auction Commerce In: Veloutsou, Cleopatra and Papadopoulos, Nicolas, eds. Marketing in Dynamic Environments: Contemporary Research Advances. Atiner, pp. 207-220. ISBN 9789606672309

Contribution to conference proceedings in the public domain

Shukla, Paurav and Chen, Cheng-Ting (2006) Buying behaviour in consumer to consumer (C2C) online auction commerce In: 4th International conference on business, economics, management and marketing, 26 - 28 Jun 2006, Athens, Greece. (Unpublished)

Shukla, Paurav and Pancholi, Jatin (2006) Empirical insights into sustainability of an online community In: International Conference on Marketing in the New Global Order, 18 - 20 Dec 2006, Indore, India. (Unpublished)

Shukla, Paurav and Perks, Keith (2009) Antecedents and consequences of organizational efforts on customer engagement in C2C online auction commerce environment In: British Academy of Management Conference 2009, 15-17 Sep 2009, Brighton, UK.

Shukla, Paurav, Perks, Keith, Banerjee, Madhumita and Adidam, Phani Tej (2009) Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.

Journal article

Smit, W., Luyendijk, V.S. and Popma, W.T. (2004) Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers European Retail Digest, 41. pp. 1-10. ISSN 1352-9633

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