Items where Subject is "N000 Business and Management > N500 Marketing > N510 Market Research"
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Boulocher-Passet, Veronique and Ruaud, Sabine (2017) Analyse de marché: de la définition au diagnostic Magnard-Vuibert, Paris. ISBN 9782311013795
Chapter in book
Shukla, Paurav (2004) Managing customers' expectations in E-era: a research on automobile industry In: Dhar, Upinder and Agrawal, Richa, eds. Changing Trends in Management: Challenges and Opportunities. Excel Books, New Delhi. ISBN 8174463283
Shukla, Paurav (2003) The place impact and 10 commandments of new age marketing In: Dhar, Upinder, ed. Local Champions to Global Masters Mobilizing for Growth. Excel Books, New Delhi, India. ISBN 9788174462787
Contribution to conference proceedings in the public domain
Perks, Keith and Shukla, Paurav (2006) Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries In: Academy of International Business and Economics 2006 conference, 15 - 18 Oct 2006, Las Vegas, USA. (Unpublished)
Shukla, Paurav (2007) BA’s new Club World: Fighting the niche carriers In: ICMC2007 International Conference on Management Cases, 03 - 04 Dec 2007, Ghaziabad, India. (Unpublished)
Shukla, Paurav and Chen, Cheng-Ting (2006) Buying behaviour in consumer to consumer (C2C) online auction commerce In: 4th International conference on business, economics, management and marketing, 26 - 28 Jun 2006, Athens, Greece. (Unpublished)
Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK In: AM2006, 03 - 06 Jul 2006, London, UK. (Unpublished)
Shukla, Paurav, Harper, Donna and Brown, Jan (2005) Image segmentation and capital of culture: empirical insights through the case study of Liverpool In: Academy of Marketing International Conference, Dublin, UK.
Shukla, Paurav and Kuang-Wei, Chen (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers In: 34th EMAC Annual Conference 2005, 24 - 27 May 2005, Milan, Italy. (Unpublished)
Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India.
Shukla, Paurav and Pancholi, Jatin (2006) Empirical insights into sustainability of an online community In: International Conference on Marketing in the New Global Order, 18 - 20 Dec 2006, Indore, India. (Unpublished)
Shukla, Paurav and Perks, Keith (2006) Marketing perceptions and conceptualizations of entrepreneurs in European mid-size firms: case evidence In: SME-Entrepreneurship Global Conference 2006, 17-18 Oct 2006, Selangor, Malaysia. (Unpublished)
Shukla, Paurav, Runar, Wangen and Perks, Keith (2005) A conceptual model for measuring pre and post consumer movie choice process In: the Academy of Marketing International Conference, Dublin, Ireland. (Unpublished)
Shukla, Paurav and Sharma, Sangeeta (2008) Psychological and brand antecedents of conspicuous consumption among Indian consumers In: Global Marketing Conference 2008, 20 - 23 Mar 2008, Shanghai, China. (Unpublished)
Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.
Shukla, Paurav, Shukla, Ekta and Sharma, Sangeeta (2009) Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents In: Asia-Pacific Advances in Consumer Research, 2-5 Jan 2009, Hyderabad, India.
Shukla, Paurav, Perks, Keith and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)
Popma, Wybe, Waarts, E. and Wierenga, B. (2006) New Product Announcements as Market Signals: a content analysis of the DRAM chip industry Industrial Marketing Management, 35 (2). pp. 225-235. ISSN 0019-8501
Shukla, Paurav (2008) Conspicuous consumption among middle age consumers: psychological and brand antecedents Journal of Product & Brand Management, 17 (1). pp. 25-36. ISSN 1061-0421
Shukla, Paurav (2010) Status consumption in cross-national context: socio-psychological, brand and situational antecedents International Marketing Review, 27 (1). pp. 108-129. ISSN 0265-1335
Shukla, Paurav (2007) Television advertising and senior market: perceptions and reality AIMS International Journal of Management, 1 (1). pp. 23-37.
Shukla, Paurav (2012) The influence of value perceptions on luxury purchase intentions in developed and emerging markets International Marketing Review, 29 (6). ISSN 0265-1335
Shukla, Paurav, Banerjee, Madhumita and Adidam, Phani Tej (2010) Antecedents and consequences of consumer confusion: analysis of the financial services industry Advances in Consumer Research, 39. pp. 292-297. ISSN 0098-9258
Shukla, Paurav and Perks, Keith (2008) An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy International Journal of Entrepreneurship and Small Business, 6 (2). pp. 192-211. ISSN 1741-8054
Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national contexts Journal of Business Research, 65 (10). pp. 1417-1424. ISSN 0148-2963