Items where Subject is "N000 Business and Management > N500 Marketing"
Group by: Creators | Item Type
Number of items at this level: 77.
Chapter in book
Berens, Guido and POPMA, WYBE (2014) Creating consumer confidence in CSR communications In: Tench, R., Sun, W. and Jones, B., eds. Communicating Corporate Social Responsibility: perspectives and practice. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Limited, UK, pp. 383-403. ISBN 9781783507955
Dennis, C., King, T., MITCHELL, RICHARD, ELLS, HARVEY, DUTTON, CHRISTOPHER and Pielichaty, H. (2013) Shopping at the London Games In: Girginov , V., ed. Handbook of the London 2012 Olympic and Paralympic Games: volume two: celebrating the Games. Routledge, Abingdon, UK, pp. 123-140. ISBN 9780415671927
Farrer, Joan and Fraser, Kim (2012) Sustainable 'v' unsustainable: articulating division in the fashion textiles industry In: Textiles - critical and primary sources. Berg - Bloomsbury Publishing Plc., UK, pp. 1-12. ISBN 9780857850355
Means, Jason and NAURIGHT, JOHN (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433
Shukla, Paurav (2010) Relationship Marketing and CRM In: Bidgoli, Hossein, ed. Handbook of Technology Management. John Wiley & Sons, New York, pp. 462-472. ISBN 9780470249482
Shukla, Paurav (2003) The place impact and 10 commandments of new age marketing In: Dhar, Upinder, ed. Local Champions to Global Masters Mobilizing for Growth. Excel Books, New Delhi, India. ISBN 9788174462787
Shukla, Paurav (2006) The upper crust In: Sahay, B.S., Stough, R. and Sardana, G., eds. Cases In Management. Allied Publishers Pvt Ltd, New Delhi. ISBN 8177649582
Shukla, Paurav and Hogan, Stephen (2010) Martas Precision Slides: Deciding whether to be a brand or generic product in the international market In: Hollensen, S. and Banerjee, Madhumita, eds. Global Marketing With a Special Indian Focus. Pearson, New Dehli, India, pp. 719-723. ISBN 9788131728147
Shukla, Paurav, Sharma, Sangeeta and Singh, Raghuvir (2010) Sales Promotions in India In: Fam, Kim-Shyan, Jozsa, Laszlo, Richard, James E. and Chai, Joe Choon Yean, eds. Sales Promotion Techniques: Best Practice from Asia and Europe. Asia Business Research Corporation Limited, Wellington, New Zealand, pp. 127-144. ISBN 978-0-473-17779-9
Sousa Filho, Jose Milton de , Lucian, Raphael, Farache, Francisca and Wanderley, Lilian Soares Outtes (2010) CSR communication on the web: a structural equations modelling study In: Arenas da comunicação com o mercado (Arenas of communication with the market). Alameda Casa Editorial, Sao Paulo, Brazil, pp. 273-299. ISBN 9788598325989
Contribution to conference proceedings in the public domain
Chattalas, Michael and Shukla, Paurav (2011) Impact of luxury value perceptions on luxury consumption: a cross-national comparison In: 40th European Marketing Academy Conference, University of Ljubljana, Slovenia, 24-27 May, 2011.
Conway, Clifford and Perks, Keith (2003) Small-micro firm learning through networking: technology service firms In: the 9th Annual Academy of Marketing Symposium. (Unpublished)
Conway, Clifford and Perks, Keith (2003) Web site effectiveness: some evidence from small service B2B firms In: 33rd. EISB Conference, 10 - 12 September 2003, Milan, Italy. (Unpublished)
Farache, Francisca (2007) Corporate Social Responsibility Communication: how corporations in the oil industry publicise their actions in the UK and Brazil In: Conference on Corporate Communication 2007, 01 - 04 Jun 2007, Nottingham, UK. (Unpublished)
Farache, Francisca (2006) Corporate social responsibility communication In: European Academy of Business in Society Annual Phd Day, 13 Sep 2006, Milan, Italy.
Farache, Francisca (2007) Corporate social responsibility communication: a comparative analysis of CSR printed advertisements in Brazil and the United Kingdom In: EBEN Doctoral Workshop 2007, 18 Sep 2007, Leuven, Belgium. (Unpublished)
Farache, Francisca (2006) Corporate social responsibility communication: a comparative study In: Eabis PhD Workshop: locating your CSR research, Warwick, UK.
Farache, Francisca (2007) Corporate social responsibility communication: advertisements In: Brighton Business School Research Student Conference, 30 May 2007, Brighton, UK. (Unpublished)
Farache, Francisca (2008) How corporate social responsibility is publicised through print advertisements in Brazil and the UK: the case of Banco Real and Chevron In: Brighton Business School Research Student Conference, 16 May 2008, Brighton, UK. (Unpublished)
Farache, Francisca (2008) How corporate social responsibility is publicized through print advertisements in Brazil and the UK. The case of Banco Real and Chevron In: Conference on Corporate Communication 2008, 06-09 Jun 2008, Wroxton, UK. (Unpublished)
Farache, Francisca, Shukla, Paurav, Upchurch, Valeria, Ruggeri, Stefania and Ioannou, Marinos (2009) Antecedents and Consequences of Consumer Confusion in the Financial Services Industry In: 38th European Marketing Academy Conference: Marketing & the core disciplines, 26-29 May 2009, Nantes, France.
Farache, Francisca and Sousa Filho, Jose Milton de (2007) Ethics and cause related marketing: five major ethical conflicts In: X SEMEAD, 09 - 10 Aug 2007, Sao Paulo, Brazil. (Unpublished)
Farache, Francisca and Wanderley, Lilian Soares Outtes (2008) How do European large companies from new member states communicate their CSR actions and reports through their corporate website? In: 3rd ISSCR CORE Conference, 18-19 Jun 2008, Nottingham, UK. (Unpublished)
Hogan, Stephen (2003) Child’s play? Developing ethical theory in the marketing of toys to children In: AM2003, 08 - 10 Jul 2003, Birmingham, UK. (Unpublished)
Hogan, Stephen (2006) Creating parental trust in the children’s toy market In: EMAC 2006, 23 - 25 May 2006, Athens, Greece. (Unpublished)
Hogan, Stephen (2002) Marketing to Children In: European Business Ethics Conference, Brussels, Belgium. (Unpublished)
Hogan, Stephen and Perks, Keith (2007) Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility In: The Australian and New Zealand Marketing Academy Conference, 03 - 05 Dec 2007, Dunedin, New Zealand.
Lucian, Raphael, Wanderley, Lilian Soares Outtes, Farache, Francisca and Sousa Filho, Jose Milton de (2007) CSR information disclosure on the web: a context-based approach analysing the influence of country of origin and industry sectors In: EBEN Annual Conference 2007, 18 - 20 Sep 2007, Leuven, Belgium. (Unpublished)
Perks, Keith (2005) Theory and internationalization - a contingency framework In: 34th EMAC Annual Conference 2005, 18 - 21 May 2005, Milan, Italy. (Unpublished)
Perks, Keith, Bouncken, R. and Imcharoen, A. (2006) Entrepreneurial intentions: A comparison based on cultural values between British and German students In: 9th Bi-annual European Association for Comparative Economics Studies (EACES) Conference, 7-9 Sep 2006, Brighton, UK. (Unpublished)
Popma, W.T. and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.
Shukla, P., Perks, K. and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)
Shukla, Paurav (2005) Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement In: international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management, 12 - 13 Jan 2005, Ahmedabad, India. (Unpublished)
Shukla, Paurav (2006) The Upper Crust In: ICMC2006, 04 - 05 Dec 2006, Ghaziabad, India. (Unpublished)
Shukla, Paurav (2002) WTO and survival of SSI: 5 myth framework for entrepreneurial success In: 13th AIMS National Convention on WTO - Challenges and Opportunity, Vizag, India. (Unpublished)
Shukla, Paurav and Chen, Cheng-Ting (2006) Buying behaviour in consumer to consumer (C2C) online auction commerce In: 4th International conference on business, economics, management and marketing, 26 - 28 Jun 2006, Athens, Greece. (Unpublished)
Shukla, Paurav, Harper, Donna and Brown, Jan (2005) Image segmentation and capital of culture: empirical insights through the case study of Liverpool In: Academy of Marketing International Conference, Dublin, UK.
Shukla, Paurav and Hsu, Kai-Wei (2007) Event specific status consumption: psychological, brand and situational antecedents In: 36th EMAC Conference 2007, 22 - 25 May 2007, Reykjavik, Iceland. (Unpublished)
Shukla, Paurav and Kuang-Wei, Chen (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers In: 34th EMAC Annual Conference 2005, 24 - 27 May 2005, Milan, Italy. (Unpublished)
Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India.
Shukla, Paurav and Pancholi, Jatin (2006) Empirical insights into sustainability of an online community In: International Conference on Marketing in the New Global Order, 18 - 20 Dec 2006, Indore, India. (Unpublished)
Shukla, Paurav and Perks, Keith (2009) Antecedents and consequences of organizational efforts on customer engagement in C2C online auction commerce environment In: British Academy of Management Conference 2009, 15-17 Sep 2009, Brighton, UK.
Shukla, Paurav and Perks, Keith (2006) Marketing perceptions and conceptualizations of entrepreneurs in European mid-size firms: case evidence In: SME-Entrepreneurship Global Conference 2006, 17-18 Oct 2006, Selangor, Malaysia. (Unpublished)
Shukla, Paurav, Purani, Keyoor and Papazacharias, Georgios (2006) Television advertising and senior market: perceptions and reality In: Third AIMS International Conference on Management, 1 - 4 January 2006, Ahmedabad, India. (Unpublished)
Shukla, Paurav, Ruggeri, Stefania, Perks, Keith, Ioannou, Marinos and Upchurch, Valeria (2009) Consumer choice process for impulsive experiential goods: The case of DVD rental market In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Shukla, Paurav and Sharma, Sangeeta (2008) Psychological and brand antecedents of conspicuous consumption among Indian consumers In: Global Marketing Conference 2008, 20 - 23 Mar 2008, Shanghai, China. (Unpublished)
Sousa Filho, Jose Milton de , Wanderley, Lilian Soares Outtes, Pasa Gomez, Carla and Farache, Francisca (2007) Strategic management of corporate social responsibility as a competitive advantage: a theoretical framework In: EBEN Annual Conference 2007, 18 - 20 Sep 2007, Leuven, Belgium. (Unpublished)
Wanderley, Lilian Soares Outtes and Farache, Francisca (2007) CSR professionals’ perceptions in large corporations in Brazil In: EBEN Annual Conference 2007, 18 - 20 Sep 2007, Leuven, Belgium. (Unpublished)
Wood, Matthew (2006) Rats and slugs and crocodiles: using projective techniques to understand children's perceptions of secondary schools In: The 35th EMAC Conference, 23 - 26 May 2006, Athens, Greece. (Unpublished)
Banerjee, Madhumita, Adidam, Phani Tej and Shukla, Paurav (2012) Competitive intelligence and firm's performance in emerging markets: an exploratory study in India Journal of Business and Industrial Marketing, 27 (3). pp. 242-254. ISSN 0885-8624
DUTTON, CHRISTOPHER, ELLS, HARVEY and Jicinsky, Filip (2008) Knowledge Transfer Partnerships: the Seafood Restaurant, Padstow LINK, 22. pp. 17-18.
FARRER, JOAN and Fraser, K. (2011) Sustainable 'v' unsustainable: articulating division in the fashion textiles industry Anti-po-des Design Research Journal, 1 (4). pp. 1-12. ISSN 2230-6897
Fam, Kim-Shyan, Shukla, Paurav, Sinha, Ashish, Parackal, Mathew and Yean Chai, Joe Choon (2012) Rankings in the eyes of the beholder: a vox populi approach to academic journal ranking Asian Journal of Business Research, 1 (1). pp. 1-17. ISSN 1178-8933
Farache, Francisca and Perks, Keith (2010) CSR advertisements: a legitimacy tool? Corporate Communications: An International Journal, 15 (3). pp. 235-248. ISSN 1356-3289
Farache, Francisca, Perks, Keith, Wanderley, Lilian Soares Outtes and Sousa Filho, Jose Milton de (2008) Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations Brazilian Administration Review, 5 (3). pp. 210-224. ISSN 1807-7692
GILANI, HASAN (2011) Exploring the determinants of retail corporate branding Journal of Marketing at Retail, 1 (1). pp. 30-42. ISSN 2164-0815
Hogan, Stephen (2005) Jigsaw puzzles: fitting together the moral pieces Qualitative Market Research: An International Journal, 8 (4). pp. 385-398. ISSN 1352-2752
PERKS, KEITH (2009) Influence on International Market Entry Method Decisions by European Entrepreneurs International Journal of Entrepreneurship, 13. pp. 1-19. ISSN 1099-9264
Popma, W.T., Waarts, E. and Wierenga, B. (2006) New Product Announcements as Market Signals: a content analysis of the DRAM chip industry Industrial Marketing Management, 35 (2). pp. 225-235. ISSN 0019-8501
Royd-Taylor, Lyvia (2007) Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Strategic change, 16 (1/2). pp. 79-86. ISSN 1086-1718
SHUKLA, PAURAV and Banerjee, Madhumita (2011) Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences Asia Pacific Advances in Consumer Research, 9.
Shukla, Paurav (2004) Effect of product usage, satisfaction and involvement on brand switching behaviour Asia Pacific journal of marketing and logistics, 16 (4). pp. 82-104. ISSN 1355-5855
Shukla, Paurav (2010) Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment Services Marketing Quarterly, 31 (4). pp. 466-485. ISSN 1533-2977
Shukla, Paurav (2009) Impact of contextual factors, brand loyalty and brand switching on purchase decisions Journal of Consumer Marketing, 26 (5). pp. 348-357. ISSN 0736-3761
Shukla, Paurav (2011) Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison Journal of World Business, 46 (2). pp. 242-252. ISSN 1090-9516
Shukla, Paurav (2010) Status consumption in cross-national context: socio-psychological, brand and situational antecedents International Marketing Review, 27 (1). pp. 108-129. ISSN 0265-1335
Shukla, Paurav (2007) Television advertising and senior market: perceptions and reality AIMS International Journal of Management, 1 (1). pp. 23-37.
Shukla, Paurav (2012) The influence of value perceptions on luxury purchase intentions in developed and emerging markets International Marketing Review, 29 (6). ISSN 0265-1335
Shukla, Paurav, Banerjee, Madhumita and Adidam, Phani Tej (2010) Antecedents and consequences of consumer confusion: analysis of the financial services industry Advances in Consumer Research, 39. pp. 292-297. ISSN 0098-9258
Shukla, Paurav and Hogan, Stephen (2009) Martas precision slides: branding in international markets Marketing Intelligence and Planning , 27 (4). pp. 539-548. ISSN 0263-4503
Shukla, Paurav and Perks, Keith (2008) An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy International Journal of Entrepreneurship and Small Business, 6 (2). pp. 192-211. ISSN 1741-8054
Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national contexts Journal of Business Research, 65 (10). pp. 1417-1424. ISSN 0148-2963
Sousa Filho, Jose Milton de , Wanderley, Lilian Soares Outtes, Pasa Gomez, Carla and Farache, Francisca (2010) Strategic corporate social responsibility management for competitive advantage Brazilian Administration Review, 7 (3). pp. 294-309. ISSN 1807-7692
WOOD, MATTHEW (2012) Marketing social marketing Journal of Social Marketing, 2 (2). pp. 94-102. ISSN 2042-6763
Wanderley, Lilian Soares Outtes, Lucian, Raphael, Farache, Francisca and Sousa Filho, Jose Milton de (2008) CSR information disclosure on the web: a context-based approach analysing the influence of country of origin and industry sector Journal of Business Ethics, 82 (2). pp. 369-378. ISSN 1573-0697
Wood, Matthew (2008) Applying commercial marketing theory to social marketing: a tale of four Ps (and a B) Social Marketing Quarterly, 14 (1). pp. 76-85. ISSN 1524-5004
Wood, Matthew and Fowlie, Julie (2010) Community cohesion in the London Borough of Barking and Dagenham Local Economy, 25 (4). pp. 293-304. ISSN 0269-0942