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Number of items: 3.

Popma, W.T. and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.

Popma, W.T., Waarts, E. and Wierenga, B. (2006) New Product Announcements as Market Signals: a content analysis of the DRAM chip industry Industrial Marketing Management, 35 (2). pp. 225-235. ISSN 0019-8501

Smit, W., Luyendijk, V.S. and Popma, W.T. (2004) Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers European Retail Digest, 41 . pp. 1-10. ISSN 1352-9633

This list was generated on Mon Apr 21 00:41:33 2014 BST.