Browse by Combined Author & Editor

Up a level
Export as [feed] RSS
Number of items: 4.

Berens, Guido and POPMA, WYBE (2014) Creating consumer confidence in CSR communications In: Tench, R., Sun, W. and Jones, B., eds. Communicating Corporate Social Responsibility: perspectives and practice. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Limited, UK, pp. 383-403. ISBN 9781783507955

Popma, W.T. and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.

Popma, W.T., Waarts, E. and Wierenga, B. (2006) New Product Announcements as Market Signals: a content analysis of the DRAM chip industry Industrial Marketing Management, 35 (2). pp. 225-235. ISSN 0019-8501

Smit, W., Luyendijk, V.S. and Popma, W.T. (2004) Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers European Retail Digest, 41. pp. 1-10. ISSN 1352-9633

This list was generated on Fri Oct 31 12:13:09 2014 GMT.