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Number of items: 7.

Boulocher-Passet, Veronique, Farache Aureliano Da Silva, Francisca and Popma, Wybe (2017) Developing marketing students' social consciousness: Experience at Brighton Business School In: 24th Annual Edineb International Conference, Hogeschool Utrecht, The Netherlands, 31 May-2 June 2017.

Popma, Wybe (2014) The Timing of New-Product Announcements in the Cinematic Film Industry - Relating Pre-Launch Consumer Behaviour to the Financial Success of Movies Marketing from Information to Decision, 2014 (7). pp. 212-218. ISSN 2067-0338

Berens, Guido and Popma, Wybe (2014) Creating consumer confidence in CSR communications In: Tench, R., Sun, W. and Jones, B., eds. Communicating Corporate Social Responsibility: perspectives and practice. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Limited, UK, pp. 383-403. ISBN 9781783507955

Berens, Guido, Van Halderen, Mignon and Popma, Wybe (2011) Creating Consumer Confidence in CSR Communications In: CSR Communications Conference, Amsterdam, 26-28 October 2011.

Popma, Wybe and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.

Popma, Wybe, Waarts, E. and Wierenga, B. (2006) New Product Announcements as Market Signals: a content analysis of the DRAM chip industry Industrial Marketing Management, 35 (2). pp. 225-235. ISSN 0019-8501

Smit, W., Luyendijk, V.S. and Popma, Wybe (2004) Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers European Retail Digest, 41. pp. 1-10. ISSN 1352-9633

This list was generated on Mon Jun 25 18:18:06 2018 BST.