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Dennis, C., King, T., MITCHELL, RICHARD, ELLS, HARVEY, DUTTON, CHRISTOPHER and Pielichaty, H. (2013) Shopping at the London Games In: Girginov , V., ed. Handbook of the London 2012 Olympic and Paralympic Games: volume two: celebrating the Games. Routledge, Abingdon, UK, pp. 123-140. ISBN 9780415671927

Mitchell, Richard, Hutchinson, K. and Bishop, S. (2012) Interpretation of the retail brand: an SME perspective International Journal of Retail and Distribution Management, 40 (2). pp. 157-175. ISSN 0959-0552

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