Items where Author is "Upchurch, Valeria"
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Number of items: 2.
Shukla, Paurav, Ruggeri, Stefania, Perks, Keith, Ioannou, Marinos and Upchurch, Valeria (2009) Consumer choice process for impulsive experiential goods: The case of DVD rental market In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Farache, Francisca, Shukla, Paurav, Upchurch, Valeria, Ruggeri, Stefania and Ioannou, Marinos (2009) Antecedents and Consequences of Consumer Confusion in the Financial Services Industry In: 38th European Marketing Academy Conference: Marketing & the core disciplines, 26-29 May 2009, Nantes, France.