Items where Author is "Singh, Raghuvir"
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Chapter in book
Shukla, Paurav, Sharma, Sangeeta and Singh, Raghuvir (2010) Sales Promotions in India In: Fam, Kim-Shyan, Jozsa, Laszlo, Richard, James E. and Chai, Joe Choon Yean, eds. Sales Promotion Techniques: Best Practice from Asia and Europe. Asia Business Research Corporation Limited, Wellington, New Zealand, pp. 127-144. ISBN 978-0-473-17779-9