Items where Author is "Sharma, Sangeeta"

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Chapter in book

Shukla, Paurav, Sharma, Sangeeta and Singh, Raghuvir (2010) Sales Promotions in India In: Fam, Kim-Shyan, Jozsa, Laszlo, Richard, James E. and Chai, Joe Choon Yean, eds. Sales Promotion Techniques: Best Practice from Asia and Europe. Asia Business Research Corporation Limited, Wellington, New Zealand, pp. 127-144. ISBN 978-0-473-17779-9

Contribution to conference proceedings in the public domain

Shukla, Paurav, Shukla, Ekta and Sharma, Sangeeta (2009) Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents In: Asia-Pacific Advances in Consumer Research, 2-5 Jan 2009, Hyderabad, India.

Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.

Shukla, Paurav and Sharma, Sangeeta (2008) Psychological and brand antecedents of conspicuous consumption among Indian consumers In: Global Marketing Conference 2008, 20 - 23 Mar 2008, Shanghai, China. (Unpublished)

This list was generated on Thu Jul 24 14:05:23 2014 BST.