Items where Author is "Royd-Taylor, Lyvia"
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Popma, Wybe and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.
Royd-Taylor, Lyvia (2007) Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Strategic change, 16 (1/2). pp. 79-86. ISSN 1086-1718