Items where Author is "Purani, Keyoor"
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Number of items: 2.
Contribution to conference proceedings in the public domain
Shukla, Paurav, Purani, Keyoor and Papazacharias, Georgios (2006) Television advertising and senior market: perceptions and reality In: Third AIMS International Conference on Management, 01 - 04 January, Ahmedabad, India. (Unpublished)
Shukla, Paurav and Purani, Keyoor (2012) Comparing importance of luxury value perceptions in cross-national contexts Journal of Business Research, 65 (10). pp. 1417-1424. ISSN 0148-2963