Items where Author is "Hogan, Steve"
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Number of items: 2.
Contribution to conference proceedings in the public domain
Shukla, Paurav, Hogan, Steve and Chang, Ina (2008) Branding in international markets: Martas Precision Slides In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)
Perks, Keith and Hogan, Steve (2007) Market entry mode decisions of entrepreneurs in mid-size firms In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3 - 5 Dec 2007, Dunedin, New Zealand. (Unpublished)