Items where Author is "Hogan, Stephen"

PERKS, KEITH, HOGAN, STEPHEN and SHUKLA, PAURAV (2013) The effect of multi-level factors on MNEs' market entry success in a small emerging market Asia Pacific Journal of Marketing and Logistics, 25 (1). ISSN 1355-5855

Shukla, Paurav and Hogan, Stephen (2010) Martas Precision Slides: Deciding whether to be a brand or generic product in the international market In: Hollensen, S. and Banerjee, Madhumita, eds. Global Marketing With a Special Indian Focus. Pearson, New Dehli, India, pp. 719-723. ISBN 9788131728147

Shukla, Paurav and Hogan, Stephen (2009) Martas precision slides: branding in international markets Marketing Intelligence and Planning , 27 (4). pp. 539-548. ISSN 0263-4503

Hogan, Stephen and Perks, Keith (2007) Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility In: The Australian and New Zealand Marketing Academy Conference, 03 - 05 Dec 2007, Dunedin, New Zealand.

Hogan, Stephen (2007) Creating parental trust in the children's toy market Young Consumers: Insight and Ideas for Responsible Marketers, 8 (3). pp. 163-171. ISSN 1747-3616

Hogan, Stephen (2007) Toy Stories, Horror Stories and Fairy Tales In: Gunning, Jennifer and Holm, Soren, eds. Ethics, Law and Society - Volume 3. Ashgate, Aldershot, UK, pp. 251-255. ISBN 9780754671800

Hogan, Stephen (2007) Toy stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility Young Consumers: Insight and Ideas for Responsible Marketers, 8 (2). pp. 94-100. ISSN 17473616

Hogan, Stephen (2006) Creating parental trust in the children’s toy market In: EMAC 2006, 23 - 25 May 2006, Athens, Greece. (Unpublished)

Hogan, Stephen (2006) Do toy companies really care about children? Evaluating the ethics of the toy industry In: Gunning, Jennifer and Holm, Soren, eds. Ethics, Law and Society - Volume 2. Ashgate, Aldershot, UK, pp. 245-261. ISBN 9780754648819

Hogan, Stephen (2005) Jigsaw puzzles: fitting together the moral pieces Qualitative Market Research: An International Journal, 8 (4). pp. 385-398. ISSN 1352-2752

Hogan, Stephen (2003) Child’s play? Developing ethical theory in the marketing of toys to children In: AM2003, 08 - 10 Jul 2003, Birmingham, UK. (Unpublished)

Hogan, Stephen (2002) Marketing to Children In: European Business Ethics Conference, Brussels, Belgium. (Unpublished)