Items where Author is "Banerjee, Madhumita"
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Chapter in book
Shukla, Paurav, Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija Brewery: Emerging within emerging markets In: Sahay, B., Stough, R. and Sardana, G., eds. Handbook of Management Cases. Allied Publishers, New Delhi, India, pp. 425-434. ISBN 8184243901
Contribution to conference proceedings in the public domain
Shukla, Paurav, Perks, Keith, Banerjee, Madhumita and Adidam, Phani Tej (2009) Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Adidam, Phani Tej, Shukla, Paurav and Banerjee, Madhumita (2008) Competitive Intelligence Practices in The Emerging Market of India: An Exploratory Survey In: Strategic Management Society (Special Conference): Emerging India - Strategic Innovation in a Flat World, 12-14 Dec 2008, Hyderabad, India. (Unpublished)
Banerjee, Madhumita, Shukla, Paurav and Adidam, Phani Tej (2008) Internationalisation of Indian firms: Proposing a research agenda In: Strategic Management Society Conference, 12 - 14 Dec 2008, Hyderabad, India.
SHUKLA, PAURAV and Banerjee, Madhumita (2011) Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences Asia Pacific Advances in Consumer Research, 9.
Shukla, Paurav, Banerjee, Madhumita and Adidam, Phani Tej (2010) Antecedents and consequences of consumer confusion: analysis of the financial services industry Advances in Consumer Research, 39. pp. 292-297. ISSN 0098-9258