Items where Author is "Banerjee, Madhumita"
Group by: Item Type | No Grouping
Number of items: 7.
Banerjee, Madhumita, Adidam, Phani Tej and Shukla, Paurav (2012) Competitive intelligence and firm's performance in emerging markets: an exploratory study in India Journal of Business and Industrial Marketing, 27 (3). pp. 242-254. ISSN 0885-8624
SHUKLA, PAURAV and Banerjee, Madhumita (2011) Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences Asia Pacific Advances in Consumer Research, 9 .
Shukla, Paurav, Banerjee, Madhumita and Adidam, Phani Tej (2010) Antecedents and consequences of consumer confusion: analysis of the financial services industry Advances in Consumer Research, 39 . pp. 292-297. ISSN 0098-9258
Shukla, Paurav, Perks, Keith, Banerjee, Madhumita and Adidam, Phani Tej (2009) Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Adidam, Phani Tej, Shukla, Paurav and Banerjee, Madhumita (2008) Competitive Intelligence Practices in The Emerging Market of India: An Exploratory Survey In: Strategic Management Society (Special Conference): Emerging India - Strategic Innovation in a Flat World, 12-14 Dec 2008, Hyderabad, India. (Unpublished)
Banerjee, Madhumita, Shukla, Paurav and Adidam, Phani Tej (2008) Internationalisation of Indian firms: Proposing a research agenda In: Strategic Management Society Conference, 12 - 14 Dec 2008, Hyderabad, India.
Shukla, Paurav, Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija Brewery: Emerging within emerging markets In: Sahay, B., Stough, R. and Sardana, G., eds. Handbook of Management Cases. Allied Publishers, New Delhi, India, pp. 425-434. ISBN 8184243901