Improving food hygiene standards – a customer focused approach

Leach, C.M.J., Mercer, H., Stew, G. and Denyer, S. (2001) Improving food hygiene standards – a customer focused approach British Food Journal, 103 (4). pp. 238-252. ISSN 0007-070X

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Abstract

The notion of consumer sovereignty is not a new concept. However to effectively use it as a tool to improve food hygiene standards, proprietors of eating-places must know what customers look for to assess those standards. It is also important that customers demonstrate their unwillingness to buy from unhygienic premises. This article summarises research, using the “Delphi Technique”, backed up by semi-structured interviews which has established a body of new knowledge about the subject. Conclusions are drawn about the relevance of food hygiene standards to running an effective business and the need for a public education campaign. The results also challenge current views about the importance of food hygiene standards to customers.

Item Type: Journal article
Uncontrolled Keywords: Consumer behaviour; Food; Hygiene; Standards
Subjects: B000 Health Professions
DOI (a stable link to the resource): 10.1108/00070700110391335
Faculties: Faculty of Health and Social Sciences > School of Health Professions
Depositing User: editor health
Date Deposited: 01 Dec 2006
Last Modified: 09 Jan 2014 16:04
URI: http://eprints.brighton.ac.uk/id/eprint/983

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