Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W.T. and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:9564
Deposited By:business editor
Deposited On:06 Dec 2011 14:44
Last Modified:12 Dec 2011 13:02

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