Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W.T. and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.

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Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 06 Dec 2011 14:44
Last Modified: 12 Dec 2011 13:02
URI: http://eprints.brighton.ac.uk/id/eprint/9564

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