The role of qualitative research in a mixed methods study: assessing the e-business enabled transformation in a strategic business unit

Bak, Ozlem (2011) The role of qualitative research in a mixed methods study: assessing the e-business enabled transformation in a strategic business unit Qualitative Research Journal, 11 (2). pp. 76-84. ISSN 1443-9883

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Abstract

This article describes the use of mixed methods in the context of e-business enabled organisational transformation in a strategic business unit of a multinational corporation. It includes a theoretical reasoning as to why mixed methods were used and a description of the role of qualitative research in this research agenda. The article begins by examining the research paradigm, leading to the use of mixed methods and the design process of the actual mixed methods. In giving a roadmap in a contextual setting, the article addresses the need for including studies from the initial conceptual development to its application.

Item Type:Journal article
Uncontrolled Keywords:Mixed methods research; Qualitative research - Methodology; Hermeneutics
Subjects:N000 Business and Management
DOI (a stable link to the resource):10.3316/QRJ1102076
Faculties:Brighton Business School
ID Code:9499
Deposited By:business editor
Deposited On:22 Nov 2011 09:03
Last Modified:24 Apr 2012 15:09

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