The politics of powerpuff: putting the ‘girl’ into ‘girl power’

Kirkland, Ewan (2010) The politics of powerpuff: putting the ‘girl’ into ‘girl power’ Animation, 5 (1). pp. 9-24. ISSN 1746-8477

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Abstract

This paper examines the politics of The Powerpuff Girls. It situates the series' three super-powered heroines within the 1990s popular discourse of ‘Girl Power’, presenting empowered images of young femininity. The narrative premise of child characters triumphing over adults also engages with a generational politics with some precedence in television for children. Finally, an assessment of the limitations of the series’ ‘Girl Power’ politics reveals the marginalisation and vilification of certain identity formations outside the white middle class heterosexual girlhood represented by the show’s protagonists.

Item Type: Journal article
Uncontrolled Keywords: animated series; childhood; gender; girl power; identity; postmodernity; Powerpuff; superhero
Subjects: P000 Mass Communications and Documentation > P300 Media studies
P000 Mass Communications and Documentation > P300 Media studies > P301 Television Studies
DOI (a stable link to the resource): 10.1177/1746847709356643
Faculties: Faculty of Arts > School of Humanities
Depositing User: Ewan Kirkland
Date Deposited: 08 Dec 2011 11:33
Last Modified: 21 May 2014 11:02
URI: http://eprints.brighton.ac.uk/id/eprint/9445

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