Martas Precision Slides: Deciding whether to be a brand or generic product in the international market

Shukla, Paurav and Hogan, Stephen (2010) Martas Precision Slides: Deciding whether to be a brand or generic product in the international market In: Hollensen, S. and Banerjee, Madhumita, eds. Global Marketing With a Special Indian Focus. Pearson, New Dehli, India, pp. 719-723. ISBN 9788131728147

Full text not available from this repository.
Item Type: Chapter in book
Subjects: N000 Business and Management > N500 Marketing
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 20 Jul 2011 06:47
Last Modified: 20 Jul 2011 06:47
URI: http://eprints.brighton.ac.uk/id/eprint/8984

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