Martas Precision Slides: Deciding whether to be a brand or generic product in the international market

Shukla, Paurav and Hogan, Stephen (2010) Martas Precision Slides: Deciding whether to be a brand or generic product in the international market In: Hollensen, S. and Banerjee, Madhumita, eds. Global Marketing With a Special Indian Focus. Pearson, New Dehli, India, pp. 719-723. ISBN 9788131728147

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Item Type:Chapter in book
Subjects:N000 Business and Management > N500 Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:8984
Deposited By:business editor
Deposited On:20 Jul 2011 07:47
Last Modified:20 Jul 2011 07:47

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