The self-control ethos and the 'chav': unpacking cultural representations of the white working class
Adams, Matthew and Raisborough, Jayne (2011) The self-control ethos and the 'chav': unpacking cultural representations of the white working class Culture & Psychology, 17 (1). pp. 81-97. ISSN 1354-067X
Official URL: http://cap.sagepub.com/content/17/1/81
This paper applies Joffe and Staerkle´’s self-control ethos to cultural representations of the white working class. We initially follow their identification of three aspects of the self-control ethos – mind, body, and destiny – to show the explanatory value of the concept, before considering four possible avenues through which the self-control ethos may be developed: the extent to which it is the interrelationship between the separate aspects of the self-control ethos which lends them their visceral, emotional, and symbolic power; that gender differentiation is an important element in the specific content of stereotypes; that some stereotype content relates to issues of containment; and that a tighter contextualization is afforded to the self-control ethos by considering self and other relations in the terms of a consumer culture. These are offered as possible directions for the future development of a social representational approach sensitive to the contemporary cultural context.
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