The importance of tourism motivations among sport event volunteers at the 2007 World Artistic Gymnastics Championships, Stuttgart, Germany

Jarvis, N. and Blank, C. (2011) The importance of tourism motivations among sport event volunteers at the 2007 World Artistic Gymnastics Championships, Stuttgart, Germany Journal of Sport & Tourism, 16 (2). pp. 129-147. ISSN 1477-5085

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Abstract

The main aim of this research is to explore the importance of tourism within the motivation of volunteers, focusing on a case study of the 2007 World Artistic Gymnastics Championships in Stuttgart, Germany. Volunteers have mostly been ignored as a subject of research in almost all fields and there is a need for a deeper understanding of the diverse nature of sport event volunteer tourism. The study on 225 volunteers at the Championships investigated a range of 50 motivations framed by Pearce's (2005) Travel Career Pattern, as well as Snyder's (1993) Volunteer Function Inventory, Farell et al.'s (1998) volunteer classification and Stebbins' (1992) work on serious and project-based leisure. Overall, the results indicated volunteer-based motivations that are generally more important than the tourism-based considerations. The age and gender of the volunteers had an influence on more of the volunteer-based motives compared with tourism. A considerable proportion of volunteers perceived themselves to be a tourist, and there was a desire to further take part in tourism activities, in addition to their volunteering duties, while at the event. Destination managers and volunteer event co-ordinators should be aware that the link to tourism may strategically help to increase commitment and experience satisfaction levels among the volunteers, who are less obvious and thus a potential tourism market.

Item Type:Journal article
Additional Information:This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the Journal of Sport & Tourism 2011 © Taylor & Francis], available online at: http://www.tandfonline.com/doi/abs/10.1080/14775085.2011.568089
Uncontrolled Keywords:Volunteer and Tourism Motivations; Volunteer Self-identity; Intrinsic and Extrinsic; Gymnastics Volunteers
Subjects:N000 Business and Management > N800 Travel, Tourism and Transport Management > N890 Travel, Tourism and Transport Management not elsewhere classified
N000 Business and Management > N200 Management studies > N260 Sport, Leisure and Recreation Management
DOI (a stable link to the resource):10.1080/14775085.2011.568089
Faculties:Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport
ID Code:8799
Deposited By:Mrs Mercedita Hoare
Deposited On:04 Jul 2011 09:21
Last Modified:17 Sep 2013 15:24

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