Sales Promotions in India

Shukla, Paurav, Sharma, Sangeeta and Singh, Raghuvir (2010) Sales Promotions in India In: Fam, Kim-Shyan, Jozsa, Laszlo, Richard, James E. and Chai, Joe Choon Yean, eds. Sales Promotion Techniques: Best Practice from Asia and Europe. Asia Business Research Corporation Limited, Wellington, New Zealand, pp. 127-144. ISBN 978-0-473-17779-9

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Item Type:Chapter in book
Subjects:N000 Business and Management > N500 Marketing > N560 Promotion and Advertising
N000 Business and Management
N000 Business and Management > N500 Marketing
Faculties:Brighton Business School
Brighton Business School > Marketing Research Group
ID Code:8670
Deposited By:Paurav Shukla
Deposited On:14 Jun 2011 08:54
Last Modified:14 Jun 2011 08:54

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