Marketing LIS courses with Web 2.0 tools

Abstract

By using social networking tools to attract prospective students, an LIS school learned some important lessons about the skills and commitment needed to make their efforts successful. At the University of Brighton, we've been offering library and information studies (LIS) courses in various forms since 1947. Like most other U.K.-based library schools, we now teach only postgraduate courses, having dropped our undergraduate offerings several years ago. We have an information studies program for graduates wanting their first professional qualification and an information management program for experienced information professionals wishing to extend and update their skills.