Tourists' cyber tales, climate change and new media

Burns, Peter, Wrobel, A. and Bibbings, L.J. (2010) Tourists' cyber tales, climate change and new media In: Jafari, Jafar and Cai, Liping A., eds. Tourism and the Implications of Climate Change: Issues and Actions (Bridging Tourism Theory and Practice. Emerald Group Publishing Limited, Bingley, UK, pp. 203-221. ISBN 9780857246196

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Cyberethnographic accounts of behavior are just emerging as a legitimate and useful way of exploring new forms of communication including the digital co-presence found in cyber communities. The chapter represents the first known account of such a research approach applied to issues of climate change in online travel communities as manifested through travelblogs. The research undertook observations of five online websites where experiences are shared and issues discussed. This first round of findings revealed no discussions on the topic of travel and climate change, which the researchers imputed to mean a lack of interest in the topic. A further round of observations was conducted on a site with a more nuanced approach to travel (though not an overtly green site). This revealed sufficient data for frame analysis: budding green, ironic cynics, reluctant cynics, candourants, and rational cynics. The findings suggest that the tourism and climate change issue as seen by these tourists is confused, paradoxical, and cynical. The main conclusion is that there must be greater efforts in creating public understanding of science so as to change behavior in ways favorable to diminishing greenhouse gas emissions.

Item Type: Chapter in book
Subjects: L000 Social Sciences > L300 Sociology > L312 Travel and Tourism
DOI (a stable link to the resource): 10.1108/S2042-1443(2010)0000003015
Faculties: Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport > School of Service Management > CENTOPS
Faculty of Education and Sport
Depositing User: Mrs Mercedita Hoare
Date Deposited: 01 Mar 2011 16:44
Last Modified: 13 Mar 2015 14:51

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