Pragmatics in business discourse: mapping territories, diffusion and adaptations

PERREN, LEW (2010) Pragmatics in business discourse: mapping territories, diffusion and adaptations International Review of Pragmatics, 2 (1). pp. 95-117. ISSN 1877-3095

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Abstract

In the IRP inaugural issue the editors highlighted that pragmatics is often an extra perspective subsumed into contexts and frames driven by other disciplines; they welcomed the acceleration of diffusion but warned against the possible distortion of "corner-stone" principles. This article maps the territory of business discourse studies and explores the diffusion of pragmatic ideas (deixis, implicature, speech acts, politeness, etc.). This leads to discussion of the nature of engagement and suggestions for the future.

Item Type:Journal article
Uncontrolled Keywords:Business Discourse; Concepts; Paradigmatic Map; Diffusion; Pragmatics
Subjects:N000 Business and Management
DOI (a stable link to the resource):http://dx.doi.org/10.1163/187731010X494690
Faculties:Brighton Business School
ID Code:7858
Deposited By:Converis
Deposited On:09 Nov 2010 20:47
Last Modified:28 Nov 2013 14:30

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