The implementation of responsive and resource strategies through agile manufacturing

READMAN, JEFFREY and Bessant, J. (2010) The implementation of responsive and resource strategies through agile manufacturing Journal of Enterprise Management, 43 (3). ISSN 0146-6372

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Abstract

This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.

Item Type: Journal article
Uncontrolled Keywords: Agility; Innovation management; Strategy; Customer value; Innovation; CENTRIM
Subjects: N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation
Faculties: Brighton Business School > Centre for Research in Innovation Management
Depositing User: Converis
Date Deposited: 30 Sep 2010 11:59
Last Modified: 05 Apr 2013 13:57
URI: http://eprints.brighton.ac.uk/id/eprint/7755

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