Readman, Jeffrey and Bessant, J. (2010) The implementation of responsive and resource strategies through agile manufacturing Journal of Enterprise Management, 43 (3). ISSN 0146-6372Full text not available from this repository.
This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.
|Item Type:||Journal article|
|Uncontrolled Keywords:||Agility; Innovation management; Strategy; Customer value; Innovation; CENTRIM|
|Subjects:||N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation|
|Faculties:||Brighton Business School > Centre for Research in Innovation Management|
|Date Deposited:||30 Sep 2010 11:59|
|Last Modified:||30 Apr 2015 10:55|
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