Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison

Shukla, Paurav (2011) Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison Journal of World Business, 46 (2). pp. 242-252. ISSN 1090-9516

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Abstract

This study provides insights into how interpersonal influences and branding cues shape consumer luxury purchase intentions. Using a sample of British and Indian consumers, this study investigates and compares structure, properties and mean levels of susceptibility to interpersonal influences and highlights the interfunctional interactions. While normative interpersonal influences were found to be significant across nations, the role of interpersonal influences was significant only among Indian consumers. It was also observed that British consumers relied increasingly on branding cues. Moreover, brand image was found to be a significant moderator between normative interpersonal influences and luxury purchase intentions in both countries.

Item Type: Journal article
Uncontrolled Keywords: interpersonal influences, brand origin, brand image, luxury, cross-national research, emerging markets
Subjects: N000 Business and Management
N000 Business and Management > N500 Marketing > N550 International Marketing
N000 Business and Management > N500 Marketing
DOI (a stable link to the resource): /10.1016/j.jwb.2010.11.002
Faculties: Brighton Business School
Brighton Business School > Marketing Research Group
Depositing User: Paurav Shukla
Date Deposited: 23 Sep 2010 17:29
Last Modified: 28 Mar 2012 10:00
URI: http://eprints.brighton.ac.uk/id/eprint/7712

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