Deconstructing paradise and the lessons from Samoa's 1992-2001 Tourism Master Plan

Burns, P.M. (2010) Deconstructing paradise and the lessons from Samoa's 1992-2001 Tourism Master Plan Tourism and Hospitality Planning and Development , 7 (2). pp. 195-210. ISSN 1479-053X

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ourism master planning for small island developing states (SIDS) has been framed and dominated by donor aid agencies and their executive institutions including the World Bank, various United Nations agencies, and regional development banks as well as the European Union. The paper argues that for the South Pacific, this framing has been a western construct based, in part, on the myth of paradise and notions of Saidian “Other”. The Samoa Plan for 1992-2001 is a typical example of this problem, which has wider implications for other SIDS. The paper undertakes, from a historical perspective, a detailed critical analysis of the plan (undertaken by the then EU Tourism Council of the South Pacific) concluding that a) the flaws and contradictions in tourism master planning could have been avoided by a more careful reading of classic planning texts from as early as the 1960s, and b) the plans are too complicated, take little account of local sensibilities, and fail to recognise the balance that needs to be struck between national plans and the regional context in geographic locations where individual island states are, in effect, too small to ignore intra-regional cooperation.

Item Type:Journal article
Additional Information:This is an Author's Accepted Manuscript of an article published in Tourism and Hospitality Planning and Development, 2010, 7, 2, copyright Taylor & Francis, available online at:
Subjects:N000 Business and Management > N800 Travel, Tourism and Transport Management > N860 Tourism Management
DOI (a stable link to the resource):10.1080/14790531003737136
Faculties:Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport
ID Code:7320
Deposited By:Mrs Mercedita Hoare
Deposited On:06 Oct 2010 13:06
Last Modified:09 Oct 2013 14:34

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