The role of the psychological contract in managing research volunteer tourism

Blackman, D.A. and BENSON, ANGELA (2010) The role of the psychological contract in managing research volunteer tourism Journal of Travel and Tourism Marketing, 27 (3). pp. 1-15. ISSN 1054-8408

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Official URL: http://www.tandfonline.com/doi/abs/10.1080/1054840...

Abstract

Volunteer motivations and the psychological contract are outlined, demonstrating a reciprocal relationship needing more complex marketing approaches. Limitations of relationship marketing resulting from short project times are identified. Maguire's three-tier model is used to develop a theoretical model of the Research Volunteer psychological contract. Qualitative case data is used to illustrate transactional, career, and relational relationships. The article maps relationship marketing and the psychological contract model together, arguing that using both constructs enables more effective management of such a tourism niche.

Item Type:Journal article
Uncontrolled Keywords:Volunteers; psychological contract; research volunteer tourism; relationship marketing
Subjects:L000 Social Sciences > L300 Sociology > L312 Travel and Tourism
DOI (a stable link to the resource):10.1080/10548401003744669
Faculties:Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport
ID Code:7300
Deposited By:Converis
Deposited On:06 Oct 2010 14:47
Last Modified:12 Apr 2013 04:00

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