Blackman, D.A. and Benson, Angela (2010) The role of the psychological contract in managing research volunteer tourism Journal of Travel and Tourism Marketing, 27 (3). pp. 1-15. ISSN 1054-8408Full text not available from this repository.
Volunteer motivations and the psychological contract are outlined, demonstrating a reciprocal relationship needing more complex marketing approaches. Limitations of relationship marketing resulting from short project times are identified. Maguire's three-tier model is used to develop a theoretical model of the Research Volunteer psychological contract. Qualitative case data is used to illustrate transactional, career, and relational relationships. The article maps relationship marketing and the psychological contract model together, arguing that using both constructs enables more effective management of such a tourism niche.
|Item Type:||Journal article|
|Uncontrolled Keywords:||Volunteers; psychological contract; research volunteer tourism; relationship marketing|
|Subjects:||L000 Social Sciences > L300 Sociology > L312 Travel and Tourism|
|DOI (a stable link to the resource):||10.1080/10548401003744669|
|Faculties:||Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport
|Date Deposited:||06 Oct 2010 13:47|
|Last Modified:||25 Feb 2015 14:57|
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