Relationship Marketing and CRM

Tools

Shukla, Paurav (2010) Relationship Marketing and CRM In: Bidgoli, Hossein, ed. Handbook of Technology Management. John Wiley & Sons, New York, pp. 462-472. ISBN 9780470249482

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Item Type:	Chapter in book
Subjects:	N000 Business and Management > N500 Marketing N000 Business and Management > N100 Business studies
Faculties:	Brighton Business School Brighton Business School > Marketing Research Group
ID Code:	6925
Deposited By:	Paurav Shukla
Deposited On:	18 Feb 2010
Last Modified:	18 Jun 2010 12:40

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