Relationship Marketing and CRM

Shukla, Paurav (2010) Relationship Marketing and CRM In: Bidgoli, Hossein, ed. Handbook of Technology Management. John Wiley & Sons, New York, pp. 462-472. ISBN 9780470249482

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Item Type:Chapter in book
Subjects:N000 Business and Management > N500 Marketing
N000 Business and Management > N100 Business studies
Faculties:Brighton Business School
Brighton Business School > Marketing Research Group
ID Code:6925
Deposited By:Paurav Shukla
Deposited On:18 Feb 2010
Last Modified:18 Jun 2010 12:40

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