Relationship Marketing and CRM

Shukla, Paurav (2010) Relationship Marketing and CRM In: Bidgoli, Hossein, ed. Handbook of Technology Management. John Wiley & Sons, New York, pp. 462-472. ISBN 9780470249482

Full text not available from this repository.
Item Type: Chapter in book
Subjects: N000 Business and Management > N500 Marketing
N000 Business and Management > N100 Business studies
Faculties: Brighton Business School
Brighton Business School > Marketing Research Group
Depositing User: Paurav Shukla
Date Deposited: 18 Feb 2010
Last Modified: 18 Jun 2010 11:40
URI: http://eprints.brighton.ac.uk/id/eprint/6925

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