Managing Innovation: Integrating technological, market and organizational change. 4th Edition

Tidd, Joe and Bessant, John (2009) Managing Innovation: Integrating technological, market and organizational change. 4th Edition John Wiley, Chichester, UK. ISBN 0470998105

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Abstract

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features – Research Notes and Views from the Front Line – to incorporate more real life case material into the book. The strong evidence–based and practical approach makes this a must–read for anyone studying or working within innovation.

Item Type: Authored book
Uncontrolled Keywords: Innovation; CENTRIM
Subjects: N000 Business and Management > N200 Management studies
N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation
Faculties: Brighton Business School > Centre for Research in Innovation Management
Depositing User: editor centrim
Date Deposited: 16 Mar 2010
Last Modified: 05 Jun 2014 15:11
URI: http://eprints.brighton.ac.uk/id/eprint/6816

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