Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context

Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Uncontrolled Keywords: Conspicuous consumption, psychological antecedents, brand antecedents, situational antecedents, cross-national research
Subjects: N000 Business and Management > N500 Marketing > N560 Promotion and Advertising
N000 Business and Management > N500 Marketing > N550 International Marketing
N000 Business and Management > N500 Marketing > N510 Market Research
Faculties: Brighton Business School > Marketing Research Group
Depositing User: Paurav Shukla
Date Deposited: 02 Nov 2009
Last Modified: 18 Jun 2010 11:39
URI: http://eprints.brighton.ac.uk/id/eprint/6376

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