Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context

Shukla, Paurav and Sharma, Sangeeta (2009) Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context In: Third IIMA Conference on Research in Marketing, 7-9 Jan 2009, Ahmedabad, India.

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Uncontrolled Keywords:Conspicuous consumption, psychological antecedents, brand antecedents, situational antecedents, cross-national research
Subjects:N000 Business and Management > N500 Marketing > N560 Promotion and Advertising
N000 Business and Management > N500 Marketing > N550 International Marketing
N000 Business and Management > N500 Marketing > N510 Market Research
Faculties:Brighton Business School > Marketing Research Group
ID Code:6376
Deposited By:Paurav Shukla
Deposited On:02 Nov 2009
Last Modified:18 Jun 2010 12:39

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