Gubernija Brewery: Emerging within emerging markets
Shukla, Paurav, Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija Brewery: Emerging within emerging markets In: Sahay, B., Stough, R. and Sardana, G., eds. Handbook of Management Cases. Allied Publishers, New Delhi, India, pp. 425-434. ISBN 8184243901
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The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.
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