Getting out of the Cul-de-Sac: Product searching in the days before cartography

Grantham, Andrew, House, Alex, Gregory, S. and Knowles, David (2009) Getting out of the Cul-de-Sac: Product searching in the days before cartography In: National KTP Associates Conference, 29 Apr 2009, Brighton, UK.

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Abstract

This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.

Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Uncontrolled Keywords: Product development; Innovation; CENTRIM
Subjects: N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation
H000 Engineering > H300 Mechanical Engineering > H370 Product Design and Innovation
Faculties: Brighton Business School > Centre for Research in Innovation Management
Depositing User: editor centrim
Date Deposited: 12 May 2009
Last Modified: 18 Jun 2010 11:38
URI: http://eprints.brighton.ac.uk/id/eprint/5685

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