Getting out of the Cul-de-Sac: Product searching in the days before cartography

Grantham, Andrew, House, Alex, Gregory, S. and Knowles, David (2009) Getting out of the Cul-de-Sac: Product searching in the days before cartography In: National KTP Associates Conference, 29 Apr 2009, Brighton, UK.

Full text not available from this repository.

Abstract

This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.

Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Uncontrolled Keywords:Product development; Innovation; CENTRIM
Subjects:N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation
H000 Engineering > H300 Mechanical Engineering > H370 Product Design and Innovation
Faculties:Brighton Business School > Centre for Research in Innovation Management
ID Code:5685
Deposited By:editor centrim
Deposited On:12 May 2009
Last Modified:18 Jun 2010 12:38

Repository Staff Only: item control page