Grantham, Andrew, House, Alex, Gregory, S. and Knowles, David (2009) Getting out of the Cul-de-Sac: Product searching in the days before cartography In: National KTP Associates Conference, 29 Apr 2009, Brighton, UK.Full text not available from this repository.
This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.
|Item Type:||Contribution to conference proceedings in the public domain ( Full Paper)|
|Uncontrolled Keywords:||Product development; Innovation; CENTRIM|
|Subjects:||N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation
H000 Engineering > H300 Mechanical Engineering > H370 Product Design and Innovation
|Faculties:||Brighton Business School > Centre for Research in Innovation Management|
|Depositing User:||editor centrim|
|Date Deposited:||12 May 2009|
|Last Modified:||18 Jun 2010 11:38|
Actions (login required)
Downloads per month over past year