Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility

Hogan, Stephen and Perks, Keith (2007) Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility In: The Australian and New Zealand Marketing Academy Conference, 03 - 05 Dec 2007, Dunedin, New Zealand.

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management
N000 Business and Management > N500 Marketing
Faculties:Brighton Business School
Brighton Business School > Marketing Research Group
ID Code:5211
Deposited By:business editor
Deposited On:17 Oct 2008
Last Modified:09 Oct 2010 02:17

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