Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility

Hogan, Stephen and Perks, Keith (2007) Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility In: The Australian and New Zealand Marketing Academy Conference, 03 - 05 Dec 2007, Dunedin, New Zealand.

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management
N000 Business and Management > N500 Marketing
Faculties: Brighton Business School
Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 17 Oct 2008
Last Modified: 09 Oct 2010 01:17
URI: http://eprints.brighton.ac.uk/id/eprint/5211

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