Creating parental trust in the children’s toy market

Hogan, Stephen (2006) Creating parental trust in the children’s toy market In: EMAC 2006, 23 - 25 May 2006, Athens, Greece. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing
Faculties:Brighton Business School
ID Code:5210
Deposited By:business editor
Deposited On:16 Oct 2008
Last Modified:09 Oct 2010 02:17

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