Creating parental trust in the children's toy market

Hogan, Stephen (2007) Creating parental trust in the children's toy market Young Consumers: Insight and Ideas for Responsible Marketers, 8 (3). pp. 163-171. ISSN 1747-3616

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Item Type: Journal article
Subjects: N000 Business and Management
N000 Business and Management > N500 Marketing > N540 Retail Marketing
DOI (a stable link to the resource): 10.1108/17473610710780909
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 16 Oct 2008
Last Modified: 09 Oct 2010 01:16
URI: http://eprints.brighton.ac.uk/id/eprint/5199

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