Toy stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility

Hogan, Stephen (2007) Toy stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility Young Consumers: Insight and Ideas for Responsible Marketers, 8 (2). pp. 94-100. ISSN 17473616

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Official URL: http://dx.doi.org/10.1108/17473610710757446


Item Type:Journal article
Subjects:N000 Business and Management
N000 Business and Management > N500 Marketing > N540 Retail Marketing
DOI (a stable link to the resource):10.1108/17473610710757446
Faculties:Brighton Business School
Brighton Business School > Marketing Research Group
ID Code:5198
Deposited By:business editor
Deposited On:16 Oct 2008
Last Modified:09 Oct 2010 02:17

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