Diagnosis and reduction of bullwhip in supply chains

McCullen, Peter and Towill, Denis (2002) Diagnosis and reduction of bullwhip in supply chains Supply Chain Management: An International Journal, 7 (3). pp. 164-179. ISSN 1359-8546

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“Bullwhip” describes the general tendency for small changes in end-customer demand to be amplified within a production-distribution system. A 10 per cent increase in sales to end-customers can precipitate a 40 per cent upswing in production and subsequent downswing (as excess stocks are depleted) within a three-echelon supply chain. It is shown how proven material flow control principles significantly reduce bullwhip in a global supply chain. The evidence demonstrates that a methodology, which has evolved over several decades, provides a suitable framework for effective change. Bullwhip is not a new problem; it is a new name coined to describe a very well-known problem. Some observed barriers to change are briefly reviewed.

Item Type:Journal article
Uncontrolled Keywords:Supply-chain management; Materials management; Flow production.
Subjects:N000 Business and Management > N200 Management studies
N000 Business and Management
N000 Business and Management > N100 Business studies
Faculties:Brighton Business School > Enterprise Process and Supply Chain Research Group
ID Code:4991
Deposited By:business editor
Deposited On:21 Aug 2008
Last Modified:09 Oct 2010 02:16

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