Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement

Shukla, Paurav (2005) Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement In: international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management, 12 - 13 Jan 2005, Ahmedabad, India. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing > N560 Promotion and Advertising
N000 Business and Management > N500 Marketing
N000 Business and Management > N100 Business studies
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 22 Aug 2008
Last Modified: 18 Jun 2010 11:36
URI: http://eprints.brighton.ac.uk/id/eprint/4910

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