Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement

Shukla, Paurav (2005) Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement In: international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management, 12 - 13 Jan 2005, Ahmedabad, India. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N560 Promotion and Advertising
N000 Business and Management > N500 Marketing
N000 Business and Management > N100 Business studies
Faculties:Brighton Business School > Marketing Research Group
ID Code:4910
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:18 Jun 2010 12:36

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