Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers

Shukla, Paurav and Kuang-Wei, Chen (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers In: 34th EMAC Annual Conference 2005, 24 - 27 May 2005, Milan, Italy. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
N000 Business and Management > N500 Marketing > N540 Retail Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4907
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:18 Jun 2010 12:36

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