Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers

Shukla, Paurav and Kuang-Wei, Chen (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers In: 34th EMAC Annual Conference 2005, 24 - 27 May 2005, Milan, Italy. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
N000 Business and Management > N500 Marketing > N540 Retail Marketing
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 22 Aug 2008
Last Modified: 18 Jun 2010 11:36
URI: http://eprints.brighton.ac.uk/id/eprint/4907

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