A conceptual model for measuring pre and post consumer movie choice process

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Shukla, Paurav, Runar, Wangen and Perks, Keith (2005) A conceptual model for measuring pre and post consumer movie choice process In: the Academy of Marketing International Conference, Dublin, Ireland. (Unpublished)

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Item Type:	Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:	N000 Business and Management > N500 Marketing > N510 Market Research N000 Business and Management > N100 Business studies
Faculties:	Brighton Business School > Marketing Research Group
ID Code:	4906
Deposited By:	business editor
Deposited On:	05 Sep 2008
Last Modified:	18 Jun 2010 12:36

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