A conceptual model for measuring pre and post consumer movie choice process

Shukla, Paurav, Runar, Wangen and Perks, Keith (2005) A conceptual model for measuring pre and post consumer movie choice process In: the Academy of Marketing International Conference, Dublin, Ireland. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N100 Business studies
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 05 Sep 2008
Last Modified: 18 Jun 2010 11:36
URI: http://eprints.brighton.ac.uk/id/eprint/4906

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