A conceptual model for measuring pre and post consumer movie choice process

Shukla, Paurav, Runar, Wangen and Perks, Keith (2005) A conceptual model for measuring pre and post consumer movie choice process In: the Academy of Marketing International Conference, Dublin, Ireland. (Unpublished)

Full text not available from this repository.


Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N100 Business studies
Faculties:Brighton Business School > Marketing Research Group
ID Code:4906
Deposited By:business editor
Deposited On:05 Sep 2008
Last Modified:18 Jun 2010 12:36

Repository Staff Only: item control page