Television advertising and senior market: perceptions and reality

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Shukla, Paurav, Purani, Keyoor and Papazacharias, Georgios (2006) Television advertising and senior market: perceptions and reality In: Third AIMS International Conference on Management, 01 - 04 January, Ahmedabad, India. (Unpublished)

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Item Type:	Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:	N000 Business and Management > N500 Marketing
Faculties:	Brighton Business School > Marketing Research Group
ID Code:	4905
Deposited By:	business editor
Deposited On:	22 Aug 2008
Last Modified:	09 Oct 2010 02:17

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