Television advertising and senior market: perceptions and reality

Shukla, Paurav, Purani, Keyoor and Papazacharias, Georgios (2006) Television advertising and senior market: perceptions and reality In: Third AIMS International Conference on Management, 1 - 4 January 2006, Ahmedabad, India. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4905
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:14 Jan 2014 16:09

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