Television advertising and senior market: perceptions and reality

Shukla, Paurav, Purani, Keyoor and Papazacharias, Georgios (2006) Television advertising and senior market: perceptions and reality In: Third AIMS International Conference on Management, 1 - 4 January 2006, Ahmedabad, India. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 22 Aug 2008
Last Modified: 14 Jan 2014 16:09
URI: http://eprints.brighton.ac.uk/id/eprint/4905

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