Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK

Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK In: AM2006, 03 - 06 Jul 2006, London, UK. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing > N540 Retail Marketing
N000 Business and Management > N100 Business studies
Faculties:Brighton Business School > Marketing Research Group
ID Code:4902
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:18 Jun 2010 12:36

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