Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK

Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK In: AM2006, 03 - 06 Jul 2006, London, UK. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing > N540 Retail Marketing
N000 Business and Management > N100 Business studies
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 22 Aug 2008
Last Modified: 18 Jun 2010 11:36
URI: http://eprints.brighton.ac.uk/id/eprint/4902

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