Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK

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Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK In: AM2006, 03 - 06 Jul 2006, London, UK. (Unpublished)

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Item Type:	Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:	N000 Business and Management > N500 Marketing > N510 Market Research N000 Business and Management > N500 Marketing > N540 Retail Marketing N000 Business and Management > N100 Business studies
Faculties:	Brighton Business School > Marketing Research Group
ID Code:	4902
Deposited By:	business editor
Deposited On:	22 Aug 2008
Last Modified:	18 Jun 2010 12:36

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